Many people who do business online, are often found spending huge amounts simply to register a web address and reserve domain name of their choice. The question that appears is that is it so important to reserve domain names than spending on the SEO and traffic of the website?
Reserve Domain Name: Why is it Important
Sometimes, it becomes important to make your brand name appear on the internet exactly as you have it in the market. e.g., if Reebok makes an Internet appearance with a web address as goodshoes.org, it will be very difficult for a potential customer to get accustomed to Reebok on the internet. This is where one feels the need to reserve domain name for the online promotion of an existing business.
What is a Web Address
A web address in internet friendly terms may be referred as a domain name. A domain name is the address that has to be typed into the address bar of the web browser to reach a particular website. e.g., to open Suite101 in your web browser, you need to type in the domain name 'suite101.com' in the address bar.
As can be seen, there are two parts of a domain name separated by a period. The latter part or the '.com' in the above example reflects what is the type of the website. A .com reflects a commercial website, .info reflects an informative website, .biz reflects a business website and .org reflects a website representing an organization. This part of the domain name is called the top level domain name.
The other part of the domain name is the actual web address that we have been talking about. It is the name that has to be registered. This part is called the second level domain name and in the example above, the second level domain name is suite101.
How to Choose a Good Web Address
Choosing a web address is easy if there already is a business doing well with a brand name of its own. The first part of choosing a web address is deciding the type of the website. Choose a top level domain name according to the type of the website. A purely business website may loose a lot of significance if it has .info as the top level domain name.
The second part is difficult. One may choose the best possible name as the second level domain name, only to realize that it has already been taken up. In such case, try to stick as close to the name of your choice. This is where it becomes important to reserve a domain name matching the business you are promoting.
To check whether a domain name has already been registered or not, type the name in the browser and wait for the page to be loaded. if a website loads into the browser, the name has already been registered but if an error comes such as 'server not responding' or 'page not found', the name may still be available. The next step is to find a domain registrar.
How to Register Web Address With a Domain Registrar
This is the final step that needs to be done to reserve domain name. Once ready with the web address of choice, go to any domain name registrar that is accredited by ICANN (Internet Corporation for Assigned Names and Numbers). Most registrars give the option of searching whether a domain name is available for purchase or not. Once again check and confirm and once it is clear that the name is available, pay the amount and reserve the domain name . Most registrars take $10 to $30 for domain name registrations. Again, the cost may vary according to the importance of the selected domain name.
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